Mortgage

Helping Mortgage Companies Adapt since 2012

Work with experts who understand how to streamline processes, cut costs, and find real ways to help you do better business.


We Scale Mortgage Companies


We translate the customer experience into cohesive marketing and technology strategies that streamline mortgage sales. Since 2012, we have guided mortgage companies on how to ethically leverage data, establish tech departments with aligned marketing operations personnel, and generate revenue through proven, repeatable processes.


We can lay the groundwork for recruiting, onboarding, intranet, training, CRM, content management, and sales management. We can fine-tune technology to lower costs while addressing persistent tech challenges. Additionally, we have operated the top digital marketing platform in the mortgage industry for seven years.


Connect with our team to discover the significant advantage of collaborating with a group of C-suite experts, as opposed to merely outsourcing. They will help you drive revenue growth and reduce costs in the upcoming months.

Expert Mortgage C-suite to work fractionally with your company

We Provide Services to Support Growth

Recruiting



Create a branded recruiting process, system, advertising, relationship curation, video integration, and strategy for your branches or recruiters.

Onboarding & Training

Onboarding and training automation makes for better hiring. A 90-day success strategy allows new hires to feel successful and part of the culture.

CRM & Marketing


Proven process, automated marketing for data segmentation and curation. Weekly LO strategy for ads, video, content, social, thought leadership, and relationship creation. Website expertise. SEO.

Sales Training



We build individualized, compliant strategies for sales success. Trusted tech stack integrated into CRM with complete customer journey and delivered sales opportunities. 

Systems & Tech Management

We review the tech stack, integrate into CRM, collaborate on data security and create one tech team moving in tandem, zero partner redundancy, and full dedication to keep innovating.

Revenue & Strategy



Transparently run the success model and streamlined costs. Teach PNL best practices, outsource needless tasks, and generate revenue.



We Know All Mortgage Tech

2025 will be a defining time for mortgage companies.

How will you manufacture loans leaner, staff well, lure in new talent, and harness technology? With expert help.

Our Services

We want to help your

company thrive!

We want to help your company thrive

By clicking the "Send Message" button below, you authorize OCTO Strategies to contact you through email, phone call and SMS/Text messages. 

Why people believe in us

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“Many people understand marketing, but few people understand sales, process, customer experience and technology the way that Kelly does. Her ability to listen and build tech that inspires originators is unmatched.”

Ryan Grant @ NEO

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"Kelly is an exceptional talent in creating and executing effective digital marketing strategies that have generated impressive results. What sets Kelly apart from others is her unique approach to digital marketing that involves a blend of creativity, innovation, and collaboration with clients and team members."


Brian Vieux @ Finlocker

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“The strategies, tactics, and mindset that Kelly shares have been tested and proven over more than a decade of successful real-world implementation. The lessons in this book apply from the C-Suite to the branch level Mortgage Advisor. Don’t keep making the same mistakes as your competitors. Read this book.” 


Danny Horanyi @ NEO

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"I have been working with the team at Octo for 10 years. Their platform development and automation has been a core reason for my mortgage success. I would use any platform they were behind."

Ashley McKenzie-Sharpe @ Highlands

Everyone wants to work for the best company. Yours should be the best.

We Help Define Your Value Proposition & Hire Amazing Talent

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We Understand that the Future of Mortgage is Serving People at Scale Through Marketing

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Mortgage Social Management

Your online image is crucial for your mortgage business. Let us help you make the most of social media by creating a strategy that boosts your brand's visibility, connects with customers, and helps your business grow.


Let our experts curate tailored content that resonates with your audience across different platforms. We navigate each platform's intricacies, aiming not just for followers but engaged communities that advocate for your brand.

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Want to be a THOUGHT LEADER?

We are the voice of many mortgage thought leaders on LinkedIn!

01

We understand your WHY & MESSAGING

02

We craft compelling messaging on your behalf

03

We connect you with the right people & interact as you

04

Your reputation and your authority in the industry grows

Mortgage Websites

Your website isn't just a business card – it's your most powerful tool for connecting with borrowers.


Why Your Website Matters:

  • Build instant credibility with potential clients
  • Streamline the mortgage application process
  • Provide 24/7 access to your services
  • Custom designs tailored to your brand
  • User-friendly mortgage calculators
  • Secure loan application portals



From established lending institutions to boutique mortgage firms, we create powerful online experiences that drive results. Every website we build is designed to generate leads, streamline operations, and grow your business.

See Example of Our Websites



Mortgage Branding

Trust is the cornerstone of mortgage lending, and your brand tells your story before you speak a word. At Octo Strategies, we understand that each mortgage business has its own unique DNA - a distinct way of serving clients that deserves to shine through.

Our branding experts craft more than just logos. We build complete visual identities that communicate your stability, expertise, and commitment to clients. Whether you're an established lender looking to refresh your image or a new broker ready to make your mark, we'll help shape a brand that opens doors.

We dive deep to understand what makes your business special, then translate those qualities into designs and messaging that connect. From business cards to billboards, every element works in harmony to build recognition and inspire confidence.



Mortgage CRMs and Systems Integration

Tailored Solutions for Your Unique Needs

Octo Strategies specializes in helping mortgage businesses with CRM solutions and system integrations. Leveraging over 12 years of CRM development expertise, we assist in selecting, building, and implementing the right CRM or system tailored to your company's needs.


Our approach prioritizes optimizing your business operations for success. We provide tailored solutions, comprehensive system integration, and advocate for automation to enhance efficiency and reduce costs.


For more information about choosing the right CRM for your mortgage business click the button below.

The BEST CRM Questions
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Custom Mortgage Content

Octo Strategies excels in crafting custom content tailored specifically for the mortgage industry, offering comprehensive solutions ranging from personalized email and text campaigns to engaging monthly newsletters and insightful blog articles. Our team understands the importance of targeted communication in mortgage marketing and utilizes personalized graphics and compelling calls to action to drive engagement and conversion as well as informative blog posts. Whether it's reaching out to consumers with informative newsletters, establishing rapport with realtors through tailored campaigns, or sharing industry insights through engaging blog content Octo Strategies ensures that every piece of content resonates with the intended audience. With our expertise in content creation and mortgage marketing, we empower businesses to effectively communicate their value proposition, strengthen relationships, and drive business growth in a competitive market landscape.

Mastering Mortgage Marketing book cover, written by Kelly Yale

Need expert guidance on scaling mortgage marketing?

Read all about it!

If you are in the mortgage marketing or technology space, you can order Kelly's book below. Be sure to check the blog for more marketing ideas!

Order The Book

Listen to the "Minds of Mortgage" podcast for the Most Honest Conversations

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Recent Episodes

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