Creating content that stands the test of time is an art. Evergreen content, material that is always usable and relevant, is the backbone of a strong online presence and offers consistent value to your audience regardless of when they view it. 

Below are eight essential video posts that can help you establish an enduring connection with your audience:

1. Tour of Your Office: A Glimpse into Your World & Introduction to Your Team

2. “About Us” Video: An Introduction of Your “WHY” 

3. Location: What Area of Town Is Your Specialty?

4. Testimonials: Building Credibility Through Customer Feedback

5. FAQ: What Do Your Customers Need to Know?

6. How Do You Differ from the Competition?

7. Navigating Potential Concerns about Your Industry

8. Process of Something in Your Industry

By creating posts that offer consistent value regardless of when they are consumed, you establish your brand as a reliable source of information and solutions. From providing an introduction of your team to addressing potential buying pitfalls, every piece plays a crucial role in shaping your online identity and credibility. You'll not only provide value to your current audience but also continue to attract new visitors for years to come.