While we all use Google every day, when is the last time that you fully audited how you are showing up on Google? And have you seen the newest advertising options? Start by googling your business name and then read below for tips on optimizing how you show up.

Verified Status:

Google My Business Verification: Business owners should claim and verify their Business Profile on Google. This involves confirming your business information, including address, phone number, and operating hours. Verified listings are more likely to appear in local search results.

Google Screened: Google Screened is a program that verifies businesses and professionals. Business Owners can participate by passing background checks and demonstrating their qualifications. This Google Screen badge appears in ads, instilling confidence in potential clients.

Google Advertising Options:

• Google Ads (Formerly AdWords): Users can use Google Ads to create targeted, pay-per-click (PPC) advertising campaigns. 
• Display Advertising: Google's Display Network allows users to showcase visually appealing ads on websites within Google's network. This is beneficial for brand visibility and reaching a broader audience.
• Video Advertising: Creating engaging video content and utilizing YouTube ads can be highly effective. 

Sponsored Ads:

• Google Local Services Ads (LSAs): These sponsored ads appear at the top of local search results, providing contact information and reviews. Local Services Ads can be a powerful tool for your business. Users pay only for leads directly received through the ad.
• Google Guaranteed: Through Local Services Ads, users can earn a "Google Guaranteed" badge by passing a background check. This badge further enhances trust and credibility.

Google advertising involves a multi-faceted approach, including SEO strategies, various advertising options, sponsored ads, and the importance of verified status. A comprehensive digital marketing strategy that encompasses these elements can significantly enhance a business’ visibility, attract qualified leads, and establish credibility within a competitive market.