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Limelight Salon Website Project

Client Overview:

Limelight Salon, located in the vibrant SouthPark neighborhood of Charlotte, NC, was founded in 2010 by Lisa Evans-Clark. With two decades of industry experience, Lisa is passionate about providing a personalized and enjoyable experience for her clients, aiming to make them look and feel beautiful.


Client's Vision:

Lisa approached Octo Strategies with a vision of a website that showcased the salon's services and facilitated online bookings and inquiries. With a strong online presence through Google reviews and various social media platforms, Lisa wanted seamless integration of these elements into her website.

A computer monitor is sitting on top of a wooden desk.

Project Objectives:

The primary goal was to create an aesthetically pleasing and user-friendly website that aligned with Limelight Salon's brand. Specific objectives included:


  1. Showcase the full range of salon services.
  2. Enable clients to easily contact Lisa and book appointments online.
  3. Integrate Google reviews and social media content into the website.
  4. Develop a blog page to highlight articles from the previous website.


Octo Strategies' Solution:


Custom Website Design: Octo Strategies leveraged its expertise to design a visually appealing and functional website for Limelight Salon. The website was crafted to reflect the salon's personality and provide an immersive experience for visitors.


User-Friendly Interface: To ensure an effortless client experience, multiple contact buttons and forms were strategically placed on every page. This streamlined the process for users to reach out, inquire about services, or book appointments with Lisa.


Integration of Google Reviews and Social Media: Recognizing the importance of social proof, Octo Strategies seamlessly integrated Limelight Salon's Google reviews and social media content into the website. This addition enhanced credibility and allowed visitors to engage with the salon's positive online presence.


Blog Page Migration: To preserve and showcase Limelight Salon's existing content, Octo Strategies created a blog page and successfully migrated all articles from their former website. This not only added value to the website but also demonstrated a commitment to maintaining a dynamic online presence.


A woman with long hair is on a website on a tablet and phone.

Results:


  1. Enhanced Online Presence: The new website contributed to a stronger online presence, consolidating positive reviews and social media content in one cohesive platform.
  2. Improved User Engagement: The strategic placement of contact buttons and forms increased user engagement, making it convenient for clients to reach out and book appointments.
  3. Content Preservation: The successful migration of blog articles maintained the continuity of Limelight Salon's content and reinforced its expertise in the beauty industry.
  4. Positive Client Feedback: Lisa received positive feedback from clients who appreciated the new website's design, functionality, and ease of use.


The Limelight Salon Website Project showcased Octo Strategies' ability to deliver a tailored solution that met the unique needs of a beauty salon seeking to enhance its online presence. Through a combination of custom design, user-friendly features, and content migration, Octo Strategies successfully created a platform that reflects the essence of Limelight Salon and contributes to its continued success in the competitive beauty industry.


View Limelight Salon's website here.

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