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Empowering SPCA of the Carolinas: A Unified Brand and Digital Foundation for Greater Impact

Client Overview: SPCA of the Carolinas, a dog rescue non-profit serving North and South Carolina, is dedicated to rescuing, rehabilitating, and rehoming dogs in need. Their mission is to support vulnerable animals and promote responsible pet ownership within the community.


Challenge: SPCA of the Carolinas sought a revitalized brand and a stronger online presence to engage potential adopters, donors, and volunteers. They required a cohesive brand identity, visually engaging social media pages, and a user-friendly website integrated with their CRM, Shelter Boss, to improve operational efficiency.


Objectives:


Brand Development: Establish a cohesive brand identity that reflects the organization’s mission and connects with the community emotionally.


Social Media Presence: Create branded social media pages to broaden their online footprint.


Website Design and CRM Integration: Build a user-friendly website integrated with Shelter Boss, allowing for streamlined pet profiles, adoption applications, and donor management.

Solution


Octo Strategies collaborated closely with SPCA of the Carolinas to realize this vision through three primary areas:


Brand Development: We crafted a brand identity that captures the hope and compassion central to SPCA of the Carolinas’ mission. This included developing a new logo, color scheme, typography, and visual assets, all designed to foster an emotional connection with audiences.


Social Media Build-Out: Octo Strategies established branded social media pages on key platforms, including Facebook, LinkedIn Instagram, and Twitter, to help SPCA of the Carolinas broaden its digital presence and attract a community of supporters.


Website Design and CRM Integration: Our team designed a website prioritizing user experience with clear calls-to-action for adoption, donation, and volunteering. We integrated Shelter Boss, SPCA of the Carolinas’ CRM, to facilitate pet profile updates, adoption applications, and donor data management—ensuring a smooth, effective adoption process.

Results


Enhanced Brand Identity: The new, consistent branding established a memorable and professional presence, building credibility and visibility across digital platforms.


Established Social Media Presence: The branded social media pages laid the groundwork for an online community of supporters.


Improved Operational Efficiency: With the Shelter Boss integration, the SPCA team can now manage adoption applications, donations, and pet profiles more efficiently, streamlining both internal processes and user interactions.



Octo Strategies provided SPCA of the Carolinas with a powerful brand identity, an integrated website, and a cohesive social media presence, equipping them to reach more adopters, donors, and supporters. This transformation enables the organization to connect more effectively with its community and focus on its mission to save lives.

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